Flanders DC – Inspiring Creativity
In the spring of 2012 Flanders DC launched with Flemish Minister Moerman Fientje the “You are Flanders ‘Future’ – campaign along well with the 22 creative Flemings who were the face of the campaign. It became a huge media campaign on TV and radio and in widely read newspapers and magazines, so that none could see besides Fleming.
On the website of the campaign you could also find their ads next to the videos of the Flanders Future role models, consult a calendar and your own creative ideas with others.
Why do I have to be creative?
In Flanders goes well. We live in a strong socio-economic regions and have all the assets to the future with confidence to see. Above all, we need to use our knowledge and know-how for innovation.
But a successful innovation depends not only from the government. All Flemings should get aware of its importance. Flanders DC sensitizes around creativity, entrepreneurship and innovation. The TV program The inventors helps us do that.
In the spring of 2012 Flanders DC launched with Flemish Minister Moerman Fientje the “You are Flanders ‘Future’ – campaign along well with the 22 creative Flemings who were the face of the campaign. It became a huge media campaign on TV and radio and in widely read newspapers and magazines, so that none could see besides Fleming.
On the website of the campaign you could also find their ads next to the videos of the Flanders Future role models, consult a calendar and your own creative ideas with others.
Flanders’ Future interests you? Leave your e-mail address on our partner website: investing in silver coins. ltd
YOU are Flanders’ Future. So also share your creative ideas! You could have a GIANT POSTER with your own creative idea and win campaign in style.
“You are Flanders’ Future ‘is an initiative of Flanders’ DC. Find out more about the campaign.
Banking customers are willing to pay extra for innovative digital services
“The new digital tipping point”
Almost 70% of banking customers used Internet to perform financial operations, and more than half are willing to pay a premium for digital services that provide value to them. In addition, a third is performed through mobile banking; among them 67% of the clients of the “Generation Y” and hotmart fire 2015.
BUENOS AIRES, 6 February 2012. Currently, 69% of banking customers using the Internet and a third (33%) banking mobile to acquire products or financial services. Also, by the year 2015 the main interaction of banks with their customers would be digital. These data and those listed below arise from the study on digital banking developed by PwC, “The new digital tipping point“, which includes the analysis of specialists, the prospects for the sector and the results of a survey involving approximately 3,000 bank customers.
Another important fact is that more than half of the clients demand innovative digital products and are willing to pay for them if they recognize their value and convenience, including notification of transactions through social networks (73%), a “purse virtual” which it accumulates points earned through loyalty cards and transforms them into cash (66%) , and access to tools of analysis of costs (59%). For this reason, banks that are not committed to their development are losing a major source of their revenue growth.
But the customer loyalty will be essential in the market, as the respondents pointed out that they paid a premium of between 5% and 10% for products or services from companies that have had good experiences in the past. In addition, 61% revealed that when you open a savings box, you prefer to do it with your current Bank, with one of the competition.
On the other hand, the PwC research points out that from the global recession and the financial crisis that stars in Europe, the traditional paradigms of the sector ceased to be valid, especially because there is a widespread perception that the big banks contributed to the collapse of the market. Then, banks that until a few years ago created value for shareholders through financial leverage, in the new post-crisis model must prioritise customers, recovering its confidence and commitment, which will be the basis of value for shareholders in the future.
Following this line, the “Generation Y” is an important source of value, taking into account that many young people are choosing for the first time to their main provider of financial services, and which represent a large percentage of clients of the present and the future. For this reason, it is necessary that banks implement innovative strategies to attract them, among which stand out the digital offers quality, which are not only valued by them, they prefer them over other traditional competitive advantages, such as the mark and the proximity of branches. In fact, 67% of the respondents who belong to the “Generation Y” currently use or are considering the use of mobile channels to carry out bank transactions.
Note 1. ‘The new digital tipping point“ is a digital banking survey, developed by PwC, which includes the analysis of specialists, the prospects for the sector and the results of a survey involving approximately 3,000 banking clients of nine developed and emerging markets (Canada, China, France, Hong Kong, India, Mexico, Poland, United Arab Emirates and the United Kingdom) during 2011.
Use free software to preserve creativity and ideas of the company
Comenecemos by the principle: the first measure facing many companies today is to reduce your templates. It is logical: If one does not have sufficient work to have his team working, it makes sense to evaluate that way and, occasionally, take it is inevitable. But the inevitability of this decision must not deprive us understand that this measure remains for us creativity and ideas, the cost of firing people is an opportunity cost paid in contributions in the form of solutions to the problems and challenges posed by the projects that we have open. Contributions that will never take place if we are forced to reduce the number of people on our team.
It happens that sometimes we can get the same cut in other ways. I am always surprised many companies do not take advantage of this time of restructuring to explore the possibilities of a creative management software of the company.Possibilities that are no longer uncharted, but are well known. Because that is the reality: companies are still spending a huge amount of money on licenses for the use of software that has equivalent free of comparable quality, whether it’s a suite of office, marketing project management tools or even take care of the presence the company’s online.
It is still paying for Windows, although mostly SMEs more techies now also pay for OS X. Idéntica situation if we go to management office or email, where Exchange, Outlook, and Sharepoint are the Kings, although we (once again) increasingly more companies migrate their systems to Google Apps. Companies that are still religiously paying licenses of software of all kinds, through ignorance or bad advice, you could be saving, which would reduce the need to cut back on other items that are more useful to the company.
Obviously the savings is not 100%: «free does not equal free ‘ e install and deploy it solutions as well as keep them, has a cost, but this will be much less than the cost of regular licenses for proprietary software. A huge difference lies in the absence of dependencies on single suppliers, which encourages a competitive market and prevents much of the lock-in carrying on normally providers.
But, above all, use free software can mean the difference between keeping intact our team, so necessary to bring new and creative solutions, or reduce it. And it is an opportunity that gives us just when what we need is to have all the ideas that people involved in a project are able to provide.
10 films to stimulate your creativity
Your creativity needs to feed and this dozen of films is a feast for your imagination, that will help you to create and implement your ideas.
In addition to the stories, the music of some films is responsible for inspiration.
What feeds creativity? Of ideas, places, ways, people, sounds, noises, music, lyrics, words, phrases, in the end, people that at the end of the day are responsible for living and build the ecosystem of other people. And to this extent, creativity will continue feeding everything there are around other people.
So no matter what your money or the profile of your position in the workplace, since all, at some point in life (personal and professional) need stimuli to exercise creativity and cause up to the moments of inspiration that will inevitably give you a breath of fresh air to your mind.
And that’s that for this Friday’s films in which movietube insurance you can give you a space for rest and recreation, we offer you a selection of 10 films to stimulate your creativity. Don’t miss them!
1 Smoke (the weight of smoke)
How do you sell the smoke? From this dilemma and creativity that would give you answer, the first selection is this film by Wayne Wang and Paul Auster (1995), in which Yes or Yes, you will learn some of the characters, the circumstances or life itself.
It’s a font installed on any electronic device, however, in this documentary by Gary Hustwit(2007), Swiss becomes the protagonist of a story that takes us through the world of graphic design and whose qualities go beyond its beauty and Ubiquity.
3 Big Fish
A classic of Tim Burton (2003) in which the recreation again the thread of a story that lets us see all the commonplaces of life between father and son and that education becomes the great lesson.
4 Barton Fink
The brothers Coen (1991) could not miss in a film that is supposed to be an incentive for creativity. And this time the recommendation is about a creator that confronted with the fateful moment: the writers block. And there goes the film. Not to be missed.
5. the September issue
Another documentary that lets us see everything behind the edition of one of the most famous magazines in the world. Directed by R.J. Cutler (2009), this film of editor Anna Wintour that resulted in the September issue of the magazine Voguework naked: a copy with 840 pages and weighing approximately two kilos and a half.
6 Source Code
Although translations which undergo some movies when they come out of their country are not usually the most favorable, this came under the title ‘Eight minutes before you die’, and right there is where comes the creativity of anyone who goes to that time of life. Do you what would you do?
7 reservation dogs
Since the distribution of names until the now epic dialogues of the film which won the criticism in 1992, Reservation dogs is a reference not only in the Filmography of Tarantino, but in the nineties thrillers. And in this sense, discover all the tricks used by the filmmaker to construct this masterpiece is in itself a great deal of creativity.
Talk about a dream within a dream within a dream used to be a dream. And it is with this argument that Christopher Nolan (2010) gave much to talk about (for better and for worse).The important thing is that the creativity and imagination are undeniable. A classic of our times.
9. the imaginary world of doctor Parnasus
A journey through the imagination, theater, and much imagination make this a must-stop on this tour to keep awake creativity. In addition, a curious fact of this film, the role was Heath Ledger, and as the actor died during this recording, Johnny Depp, Jude Law and Colin Farrell were commissioned to replace him in different parts of the film.
10. the incredible life of Walter Mitty
A super hero, a geek, a Godinez, or simply a great character who ends up telling her incredible story, perhaps is the common thread of a film by inspiring others. In addition, if wasn’t enough, the soundtrack is the best in terms of volume of well acclaimed music.
Five creative ergonomic baby carriers to go out with your baby
The imminent arrival of the good weather invites you to go for a walk with the little ones. To go with them, there is the option of the cart or stroller, but you can also opt for beneficial baby carriers and what is the best baby carrier for nursing? We bring you a selection of the best babyjorn baby carrier for newborn on the market in 2015 so that you can choose which you prefer with the assurance that others are happy with them. And it is that trips or outings to errands she felt our son glued to us well are fantastic, have you ever tried it? Even serve to go hike in the mountains though, that Yes, remember before you buy any bear in mind what is the best way to use the carrier and know their risks. Once you have done so, let’s ride!
Five ergonomic baby carrier
This carrier is one of the best valued by Amazon users thanks to its great functionality: can be used with newborns because their seat reducer and when children are larger since it also includes an extension of the backrest. It incorporates snap safety and hood to protect the baby’s head. Its price is around 90 euros.
This backpack Sling stands out for being very easy to use and adjust. It can be used since the baby is newborn until he weighs about 11 kilos and can be washed by hand, which also makes it very useful.Its price is about 60 euros.
By about 50 euros for sale this lightweight and waterproof model which is also very well appreciated by users. Ideal for active families, this is a very easy to use and ergonomic carrier. In addition, after using it can be folded for storage and that occupies no space.
This Molto Sling backpack is ideal thanks to its ergonomic design and its reinforcement to protect the lower back of the father or mother to the child. Includes a protective bib and a Pocket slides and sells for around $ 40 USD.
Music controller carrier
This carrier has a plus of originality: in your back pocket includes an amplifier and a music player to practice music therapy while you walk with your baby. It is intended for children from five to 13 kilos, consists of seven adjustable straps and it can be put in three positions that guarantee maximum comfort for baby thanks to its padded extra. It costs about 90 euros.
Creative pictures of fireworks
Fireworks photography can be considered as a whole discipline within this major art. Generally, photographers choose long exposure techniques to make look wonderful performances that happen in the sky. However, some prefer to experience more. Such is the case of David Johnson, who has some stunning photographs of Fireworks with a peculiar technique of exposure.
While he was visiting International Fireworks Show in the city of Ottawa, Canada, Johnson decided to do something different to what they had been doing. Yes, the shots that was making were nice but were not risky enough. Luckily, changing its methodology now we can see a different side of the Fireworks.
In addition to the long usually used for this kind of shots, Johnson also decided to change the focus. If we don’t have too much knowledge in photography, we can think of a long exposure will give us time to do everything; but in reality, the time window does not give us many possibilities. Johnson had to act quickly.
Doing a refocusing within a same socket, photographs of Johnson are not just mere lines that we can see, but acquire volume, have a different personality, until they seem three-dimensional bodies rather than beams of light in the atmosphere. It seems an extraterrestrial spectacle.
3 ideas to make a creative wedding photo booth
A photo booth service can be very expensive, but if you hire photo booth melbourne(That Photobooth Australia), you will have a very reasonable price and useful advices. In this post, we will show you 3 ideas recommended by That Photobooth Australia to make your own wedding photobooth with only a little imagination and your creativity so that you can save a little money.
The photobooths are small cabins to take snapshots, which have become very popular at weddings. Despite its popularity, this concept has changed because now not only taken these modulitos, but it now is assembled a small stage full of fun accessories to take the bride and groom and their guests is funny photos. The photobooth is also part of 10 styles in wedding decoration. This concept is also known as photocall or photowall, where the bride and groom and guests take funny pictures against a wall. If you want to save on your wedding and save you money on an instant photo booth rental, these ideas to make a photobooth weddings you will be very useful, and at the end you will have a very creative scenario with your personal touch. Try it!
Decorate a wall
There are plenty of ideas for decorating wedding DIY, but the most important thing that you should keep in mind is that this small stage will be part of your wedding decoration, so you will have to choose a special place in the living room or garden to decorate freely.
You can make a wall decorated with paper of china or with metallic strips; Use flags or balloons; put lights and light bulbs; make a curtain of fabric or crepe paper strips, hang a fabric, or you can even cover a table of wood or cardboard with a textile having prints to fund it.
Masks, signs, and fun accessories
To have very creative photos on your photobooth album, can’t do lack the fun accessories such as: masks, masks, signs, gloves, and all kinds of accessories that can be humorous. The best part of this is that you it can be made. What you will need are wooden sticks as the palette or cylindrical. On the Internet there are many templates of accessories for weddings that you can print on sheets, you will only have to cut them out and with a little silicone paste them into sticks. The foamy glitter is also a good material to make most striking these accessories for the photobooth. Posters you can do with cardboard, or get small chalk boards for your guests to write a message for you and your husband.
Poses for your photowall
Photowall style photos They are a bit simpler and only have to pose in front of a white wall. You can use funny accessories, but your poses and gestures it will more than suffice. These 3 photos fun style photobooth for your wedding will give you great ideas for this original photo shoot. These are just a few ideas of scenarios for your wedding photocall, but remember that you can decorate your photobooth as you like, so let your imagination and have fun.
Creative catering Ideas
When catering for any event, you provide a service that reflects your taste and creativity crowds of people. This can make or catering menu design a daunting prospect: how to plan and execute a banquet can make or break your “reputation” as a caterer or reception. However, if you are doing it yourself or simply shopping around for a catering equipment hire provider, here are some creative tips to help you plan the perfect event.
Be very various
Having three types of meat cooked in cheese into a catering menu will satisfy the tastes of meat lovers, but you can leave your buffet feeling a little flat. Try using extreme degrees of variety to spice up the offering of your catered event. Providing a mixture of hot, cold, hot, cold, heavy and light dishes to tempt every palate at the event. Put a bowl of tomato red hot Spanish beside a yogurt cream cheese and red meat next to a heavy, light salad or dip fresh or chilled cucumber. The confusion of the options partygoers encouraged to try new things, and those with more diverse tastes can find something appetizing.
Go Bold Adventure
Outside the creative variety can be incorporated into a catered event, food adventurers any party crowd delight. Rarer, although expensive and sometimes difficult to cook foods can pump up a catering menu when used effectively. The game dishes like venison, rabbit, bear or game birds may add a room or outdoor touch to a menu, while exotic species like squid, oriental spices and curry can provide an intense flavor. However, be careful when cooking foods that have no experience with it and follow recipes carefully to avoid decorate your table with a colorful and expensive disaster.
Create a Theme (and stick to it)
For parties or themed events, themed catering is a good way to create a sense of immersion. A particularly regional cuisine (Spanish, French, African or Asian), types of food (sandwiches, seafood and desserts) and even party themes (the life of the city, pirates or sports) can have menus catered specifically to accommodate food based around that theme. Dress the part, decorate accordingly and provide themed dishes to really capture the idea around any theme party or event.
Garnish with Food
Few decorative food mixed in the menu catered event provide points of eye candy and talking to display their talent and creativity in the kitchen. Ranging from a simple carved watermelon filled with fruits balled flower fondant decorated and luxurious, decorate with food is limited only by your creativity. There are many web sites and cookbooks under the sole premise decoration with food, so that ideas and techniques are easy to find and implement. Try simply cut basic shapes in foods, breads, fruits, pastries and even meat and experimenting with decorations to liven up any catered event.
Build your own dish
Many events have served buffet style, build-you-own menus simply divide the ingredients for guests to choose from. This type of restoration allows you to put creativity into the hands of the guests and make your menu a bit more interactive. It is also very easy to assemble. Start with a base, sauces, bread or meat, then add the buffet of ingredients that can be added to the card according to the individual tastes of the partygoers. Integrate variety, themes and bold food ingredients to put even more creative spin on their menu provided.
30 creative leaflets designs
The use of brochures as a method of advertising, marketing and promotion is a technique that has been used for decades.Thousands of brands, small companies, large medium make cute, ugly, best worst brochures. But we believe that what is important when a prospectus is to know yourpurpose . Haciendonos the question “so is the brochure?” We can move a lot on the way to developing a concept solid which is then reflected in the conceptualization visualbrochure.
Below View this collection of 30 creative designs of leaflets by leaflet distribution Manchester you can serve as an inspiration and starting point for creating your own designs.
The most amazing talents of espionage in World War II
In a bakery there may be more than bread, and a baker could well be a spy. This phrase, you can imagine the talk of a paranoid, could be very certain during World War II. In fact, a Polish baker who lives in Moscow became the means used by the Germans to communicate, spies just look and count the loaves distinas was in his desk. At that time, there was no spying software like Flexispy on the Internet today, which according to Flexispy review, makes spying work hundred times easier.
This technique of espionage, as simple as quirky, managed to pass unnoticed by the Allies .One method that has nothing to envy too to employing the intelligence services today, and part of the strategies and tricks that employed spies in the Great War.
So the writer tells Melanie King, author of the book ‘Secret in a Dead Fish: The Spying Game in the First World War’ (‘The secret of rotten fish: the game of espionage in World War’, in Spanish) where explains the most ingenious inventions that helped the spies to pass information from one place to another .
To know in great detail what he planned the enemy side were many strategies. Among them, the apparatus manufactured German spies in 1916. The gadget, called Moritz , allowed the Germans to intercept telephone conversations of the British.
To do this, they buried copper cladding on the floor and connected to the device. Because the English countryside phone was formed by a single wire, copper could amplify the current andthe Germans managed to hear the lectures of allies from his headphones . Still, the British realized early on the German ruse, and in the following months used a code and false information to deceive you.
Quite a genius at the height of the strategy followed by the other side. Instead of copper,Belgian and French earned them a balloon, a clock and a few boxes of pigeons to inform the allies of the enemy’s plans.
The invention was Her Robinson and served to bringing you the spies into enemy territory pigeons would serve as messengers. The operation was simple: in the balloon had a wooden frame attached to an alarm clock. In each of the four corners of the frame was a parachute;each of whom was holding a basket with doves. The alarm clock is programmed to sound at a specific time, and would be precisely at that moment when the parachute basket and doves would be released . Once ashore, Belgian and French became the birds to use as messengers, sending the inquiries had been made about the German troops.
The Belgian engineers also took advantage of the design of locomotives to send information .The Allies used the morse code and the smoke from the engines to communicate with each other via the Dutch border. From the firebox was controlled how would smoke and “short and long” became the equivalent of “dot-dash”.
But every time the spies came out triumphant. Several of the tricks used were eventually discovered by occasional forgetfulness . Here the example of windmills in Holland used to use German to communicate. Taking advantage of the movement and stops the blades, throwing messages in morse code. The ruse ended when they stopped calculate the direction of the wind. And of course, no wind, how the blades move?
O neglected to know that there sardines in winter . That is what happened to spy the German side Ludovico Zender, who pretended to be a business that sold oily fish canned in Peru.Among the papers attesting shipping, there were details of British shipowners movements on the Scottish coast. A Zender he ran the lid when British troops realized that the winter season was not conducive to fish sardines.
All these inventions counted with the marvels of engineering and rascality of the human mind.Although not always spy equipment or infrastructure needed to pass information from one border to another . In the book ‘ Spies of the First World War ‘ (‘Spies of World War’, in Spanish), James Morton talks about how Jewish agents used to indicate the number of horses, soldiers and weapons carrying Belgian trains . Simply masterpieces of wit.
Psychological distress, paranormal and creativity
The time from which life is inaugurated, and will mark indelibly everything that it has to happen, is what happens to the separation of the mother occur. The following will try to get back, recover that lost unity. So María Zambrano says that “no more after we return” . Like Odysseus to leave Ithaca. Or the wandering Jews wanting to return to their Promised Land. Or, finally, Adam and all his race trying to reconstruct the lost Paradise. Since then, since we were born, life will be the result of all that as persistent as unattainable desire to rebuild that lost unit is capable of producing. In the most impoverished journey begins end there, the feeling of abandonment, rejection, exclusion or loneliness flood personality, preventing life that requires sustained on the hope of repairing that original separation can cope. But those feelings and this interruption of the flow of life, eventually become intolerable, so the personality seeks ways to repair or counteract those distressing sensations to thereby compose or compose a channel through which life can devise. The most ineffective and inefficient movement of such clearing degree is the simple solution to fantasize that harrowing separation and its consequences (the feeling of rejection and abandonment), which can finally conclude in the use of resources such extremes are delirium and hallucination. The relationships of dependence and submission (active or passive) would adjuvants resources when trying to combat the feeling of being excluded. And in his most productive aspect, finally, attempts to counter such feelings lead to the implementation of a plan of restful life, compensating for the loss, which sufficiently and real way to overcome the effects of that primal separation.
To say that the feeling of exclusion and neglect can even cause hypersensitivity that instead of leading to regression involving delirium and hallucination, develop (or maybe recover) powers that transcend the threshold of mere intuition and enter in the field of telepathy and clairvoyance (transmission of thought, in short, without sensory mediation), means accepting the risks of entering a forbidden riddled with insecurities and mentalities ground for daring to investigate something, need of experimental support and clear concepts that establish strong connections between causes and effects. These attitudes have, among others, giving ease to have such a long and expandable like the chance to try to corner him to come to the forefront of this debate displaying his wealth of supposedly paranormal concept.Here, indeed, could be integrated (ie, discarded) uncomplicated all these phenomena, however, have attracted the attention of personalities not just given to caprice or intellectual flirtation. For example, the Nobel Prize Henri Bergson, who in 1886 published an article detailing amazing experiences of divination performed by a hypnotized subject. Or Sigmund Freud, in his essay “Psychoanalysis and telepathy” , and purpose of a particular case, came to this conclusion: “I think we are forced to admit in this case the possibility of transfer from one person to another of a desire unconscious and thoughts and facts that relate it “ .And in a letter in 1932 led to his pupil Edoardo Weiss concluded an already more generally: “It is true that I am willing to believe that behind all supposedly hidden phenomenon is hiding something new and important: the phenomenon of thought transference , ie the transmission of mental processes to others in space “ .
And yet, it is easy to travel for orthodox materialistic way for most of the journey that leads to the formation of concepts with which to understand these phenomena that claim to find accommodation in the realm of the paranormal. And is that among the characteristic symptoms of schizophrenia are precisely the fear experienced by the affected thereby being robbed her thoughts, as well as the equally common belief having to read the thoughts of others. All of which is not usually beyond the limits of mere delirium, which can be dynamically interpreted as a mental and emotional residue that stage of primitive symbiotic fusion with the mother, with which the affected individual would feel pathologically identified, so that, in its regressive madness, pretend to be located at a similar stage of fusion with the environment in which there would be no borders to the flow of thoughts. This absence of boundaries between personality own and others undermine their sense of identity, to maintain an independent personality, capable of keeping secrets and issuing personal desires, and feelings easily trigger paranoid surveillance and persecution. Accordingly, so from the standpoint of mental patients claimed to be phenomena of telepathy and clairvoyance, but would not become mere delusions produced by his deranged mind. But would always? Or, a degree beyond mere delirium, and more or less in the same way backwards using the psychotic one of these occurs, indeed, thought transference phenomena or divination?
Let’s track the formation of a simple delirium that does not need to be understood more instruments than da dynamic psychology, and nothing needs to resort to parapsychology. The Carlifornia psychiatrist and psychoanalyst Elisabeth Laborde-Nottale, in his California Psychics Reviews on “The clairvoyance and the unconscious” , recounts, in this sense, the case of a young patient suffering from delirium to believe he had telepathic powers, accompanied by a marked interest coincidences, believing that he could always find a link between events that occurred at the same time. Told his psychoanalyst that all human beings were bound by invisible, like electrical wires, which served for communication and infraverbal were handled by aliens cables. This young man remained attentive to the slightest expression, the minor sigh of others to interpret quickly as integrated within the significant set of events that occurred at a time. His performances were often wrong, since projecting them their own emotions and their own feelings. The only thing that showed, then, was his own mental confusion. His delusional belief seemed to be rather a reflection of the impression I had from birth that their parents had been some sort of alien. That impression was probably caused by the fact that it was an unwanted child, and had learned to ward off that feeling of rejection imagining, compensatory manner that the three, his parents and him were connected by cables, so that, from an act of submission, claimed that his thoughts were prolonging their parents, which was not really but the result of his fear, intense and realistic, to lose touch with them and thus finally sinking into chaos psychic. This interpretation would thus be envisioned as before, a sufficient explanation of what would still be but a delusion.
Making creative marketing video: video scribing
It is a fact, online video has become an indispensable tool for businesses.
But what happens to all, customers want more. It is for this reason that many companies are constantly seeking new ways to make your videos stand out from their competitors.
And in that search, is where we find the video scribing
It is a very new animation technique in which an illustrated presentation on whiteboard at high speed, combined with animations, sounds and a voice that will explain the whole process is recreated.
A unique combination that has proven very effective, due to its ability to simplify complex ideas thus keeping the viewer’s attention to the last second.
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1. Tell a story . Whether about your products or services can help your customers, or just the story of your company and how to become what it is.
2. Show how your products or services work explaining why they are different. At first customers are not interested in these things, but when you deliver the information in an entertaining way can become an interested buyer.
3. Talk about your industry trends, tips or reports that position you as an expert in the art without recourse to technical and boring reports.
4. It provides training . Thanks to video scribing and its ability to simplify ideas, you can explain complex processes in no time, because of this it becomes a truly effective teaching technique.
Of course, only creating the video isn’t enough. You will need to learn how to promote youtube video to make your video reach your customers.
Want to know more about the video scribing? Contact us.
6 creative ways to use Google Alerts in your online strategy
Although I, as a seo consultant,often critical of how to be from Google and their actions that reveal a certain “I-may-care attitude” towards laws in place, however, I recognize that few Internet companies have proven so successful to the development of application and quality Internet tools.
Google Analytics, Google Insights & Trends, Google Webmaster Tools, Seo Bangkok … all tools that allow managers and internet marketing specialists to analyze, measure and optimize the performance of their web activities.
A tool that is often overlooked in terms of under-utilization is Google Alerts , a service that aims to alert you via email as soon as Internet content that might interest you is published on the Web.
The most common use is to enter his name or the name of his company to find out what people say about you, there are several others creative ways to locate information, be content, links, sites or others may come at different levels contribute to your Internet campaign.
To help you quickly find information relevant to your online presence, here are 6 creative uses of Google Alerts.
Tip # 1: Identify what bloggers say about you
If your company and / or individual are known slightest online, there is a good chance that bloggers are already talking, bad or good. More reason to be able to quickly identify discussions about you and be able to go join the conversation.
Syntax as Google Alerts: Keyword blog
Note that you can also use the search function “blog” under “type of results”, however the results are often less relevant, or simply absent.
With this warning, you’ll be immediately aware of any new blog post about you, allowing you to go disseminate an explosive situation and, hopefully, going to thank the blogger for positive coverage;)
Tip # 2: Find directories and information sites for your inbound links
The acquisition of inbound links within the SEO is a daunting task that requires time on a daily basis. That’s why everything atomizing tool for this task is interesting, to be released from the bases of tasks to focus on the ideas.
If you operate an SEO strategy, you probably have a very strong list of quality directories and submit your site to which themes. Even if the links directory will have a limited life and impact most of the lesser time, the fact remains that the links directory can help you build the base of your inbound links profile, while being a Free tactic.
Syntax as Google Alerts: directory (or directory) keyword or topic
Obviously you have to do some filtering in the results, because from experience, you will not miss suggestions. You can also use the weekly frequency if you have too many alerts. The beauty of this use is that you learn to refine the syntax by adding keywords that will help you filter the quality of results.
Tip # 3: Go for the inbound links your competitors are getting
One of the easiest strategies (and logical) at inbound links is to analyze the profile of inbound links to your competitors, learn from their strategies and find the sources that you can use yourself. For example, if you notice that a particular competitor invests considérément in publishing articles on external blogs or performs PR efforts offline and that this coincides with the surge in their site rankings in organic , well, you might want to take a closer look;)
Syntax as Google Alerts: link: www.concurrent.com
It should be noted that the site in question has already received a certain quantity and quality of inbound links to get an overview. Ideally, this alert is configured to receive on a weekly basis in order not to overload your inbox. However if you Épiez a highly recognized brand (as in the example), it would also be good to keep a daily eye on the strategies used.
In the same ideology, be informed of your competitors content strategies can give wings to your campaign, analyzing the ideas put seats and results. You can replace “Link” with “Site” in the syntax, and see the new discoveries pages on a site. The goal here is not to copy what competitors are doing, but rather to produce improved versions.
Tip # 4: Find studies / surveys / statistics related to your industry
If the Web is often compared to a huge virtual library full of information, some quality and other more dubious, the challenge is to find the relevant information sources that we can use, and that will help us move towards our line objectives.
This is often the case with studies, statistics and surveys, which are often reliable hard to spot among all the noise online. Sharing, Google Alerts can help us find the statistics we seek, saving us valuable research time.
Syntax as Google Alerts: market / survey / statistics keyword
In the example above, I added in 2012 to raise a most recent study possible. You can see this alert as your own personal research assistant, whose sole purpose is to browse the Web and alert you whenever a relevant study is published in your area.
Tip # 5: Use * for advice
Although the comparison sites and communities are places perfect for references vis-à-vis a product or service recommendations.
Little known feature of Google Alerts, alias “*” acts as a wildcard in your syntax, that is, it may take the form of any keyword filling naturally your sentence.
Example, I am looking for a tool to manage my campaigns 2.0, and I curious to know what the blogosphere recommends:
Syntax as Google Alerts: * is the best social media tool
Here are the results:
This syntax can of course be customized to quest your research to find a car, a recommendation agency, blogs etc.
Tip 6: Be aware of news about your customers
The last tip but not least, applies to your customers, and can help you develop the relationship between your company and its customers.
Probably the simplest idea on this list, the goal is to create an email alert for each individual client, with the frequency set immediately.
You will be notified immediately if a new born about your client, which allows you to be among one of the first to congratulate him if the news is positive, or otherwise react quickly if intervention is necessary.
In all cases, you will be seen as a specialist who does not miss a new Internet, which is precisely the mission of Google Alerts;)
So have fun and stay alert! :)
Creative cuisine, much more than originality
What is really creative cooking? Here is a journey through the most innovative flavors, top chefs, the most surprising techniques … Dare to discover the latest kitchen!
Creative kitchen is such a vast field and concepts so varied, that will try show it in 11 essential points that you must know, 3 clichés that must be banished, 9 and 6 restaurants striking techniques that you can not miss.
- Creative cuisine is an evolution of the “nouvelle cuisine” , which appeared in the 70s as a reaction to the “cuisine classique” (classical cuisine) French, and relied on lighter, more delicate dishes without heavy sauces or cooked vegetables excess and giving great importance to a presentation that had to stimulate the five senses, especially sight.
- A revolution of creative cooking is that the food scale is desaburguesa . Before, a good dinner consisted of lobster, caviar, oysters and stuff. Now it is considered that a product is good, not by its price, but its quality and what you can do with it.
- This kitchen is not just about the taste. It involves everyone, including Ferran Adria so called“sixth sense” , the culinary memory of each that allows us to try something evokes other experiences.
- Another breaks creative cooking is ending with gourmet monopoly in France . Now the most recognized restaurants are in countries of northern Europe, Japan and, particularly, Spain.
- Now our country has become a benchmark of cooking worldwide . Many blame have a group of young chefs who, without complexes, have broken with the recipes and techniques lifetime.
- For many years the most famous restaurant, considered the best in the world by the most prestigious list of restaurants (“The S.Pellegrino World’s 50 Best Restaurants”, compiled by the magazine Restaurant Magazine,), was El Bulli Ferran Adria . A 100 × 100 restaurant based on creativity.
- After the closure of Bulli to become foundation, this year has been replaced at number one by another representative of the kitchen with more imagination in our country, El Celler de Can Roca ( which among other innovations used book reserves TheFork. is ).
- For many years the chef Ferran Adria has been a pioneer and promoter of this kitchen with its research and innovative techniques. Show your work is that in the restaurant were engaged just six months to serve meals and the other six were used exclusively for research.
- Another concept that introduces mainly Adria, is that food should be a fun experience, where people go to the restaurant to have fun. The food presentation becomes a theatrical performance, which is so important what you eat as what is counted and scenery which presents.
- One of his contributions with other chefs, and becomes one of the most important pillars of creative cuisine, is the introduction of innovation and technology. Creating the term“molecular gastronomy” as the application of science to culinary practice and, more specifically, the gastronomic phenomenon.
- The main basis for any creative restaurant is work . For example, in almost any creative restaurant about 40 people working on each plate and usually involved no fewer than four people.
Some clichés or myths attributed to the creative cuisine to be overcome:
- “The number of plates is very small” : When you eat creative cuisine, you will not fill you up, but to seek emotions and sensitivity, and to discover new territories of pleasure. Portions let you try more different experiences, in addition to any menu of a creative restaurant has the same amount of food than a normal end.
- “The creative cuisine is expensive” : Sometimes yes and sometimes no. In Spain we are fortunate that, in general, creative restaurants are the cheapest in the world. For fans of gastronomy, there is more expensive to go to a Sergi Arola that for a fan of a football team pay an entrance and a trip to see their team in a final.
- “They are cooks who do not go well known dishes” : On the contrary. As at the time Cubism, to break with tradition first you have to be an expert on it. Most innovative celebrity chefs have started from a very low, even dishwashers in restaurants throughout life and have gone through numerous kitchens before daring with their creations.
And what are some of the best known techniques and innovadorasde molecular and creative cuisine?
- One of the first innovations that came from the hand of Adria, was the deconstruction . Is to isolate the various ingredients of a dish, usually typical, and rebuild unusually, so that the appearance and texture while being completely different flavor remains unchanged.
- The contrasts , as a sweet-like savory dish.
- The kitchen vacuum , which achieved under low pressure, reduce cooking times and frying maintaining the texture, color and nutrients from food.
- The Gastrovac , getting a “sponge” effect, making the food to absorb liquids having about allowing infinite combinations of foods and flavors (even making scents and perfumes based dishes).
- Traps and sprays that have introduced the use of foams and amazing clouds without dairy or egg. Keeping the taste of fruits and vegetables intact.
- Using cryogenic gases . Allowing textures and contrasts hot and cold surprising due to its cooling capacity. Besides spectacular visual effects.
- Use of innovative chemicals as alginates (taken from algae) and are able to cook only contact, creating the famous spherifications eg.
- Other ways to innovate are: f usionar world kitchens and techniques . The breakdown of structures predetermined lunchtime (eg creating sweet-like savory or soft textures in seemingly hard foods). And transversality between different arts.
Finally, as this meal should not talk but try it. Here are some of our recommendations creative you can book restaurants eltenedor.es:
- The M29 in the Hotel Michelangelo , where you’ll delight, for example, with the crispy sweetbreads octopus with milk and textures of asparagus.
- And Loft 39 , where the presentation of the dishes is as original as striking are its flavors.
- The TNC restaurant. So creative you have to put it in a theater!
- YourBurg , where can you be creative and innovate by developing your own burger. So carefree as newness.
More tips from Barcelona and Madrid to enjoy !!
Daring to these restaurants do not mean you have to give up traditional dishes. If something creative cooking shows, is that variety, more than ever, is the taste.
“Creative Chairs”, discover the design and shape of your favorite seat.
Looking generate a trend in furniture design Peru, Toulouse Lautrec exhibition presents Chair Covers Shrewsbury
, to be held from 22 to 29 January in the Boulevard Three, the Jockey Plaza. With free entry for all concerned.
Chairs is a leading event of the race Interior Architecture de Toulouse Lautrec, in which the most modern and versatile models of this furniture are presented, which were prepared by students in their final year of study, as part of the specialization Furniture Design only provides the institution.
“It is proof of leadership in innovation and design experience gives students the chance to live full and actual process of furniture design, from concept to prototype development real scale and the experience of presenting his work the public, “says Ada Kanashiro, Academic Director of Interior of Toulouse Lautrec.
Using survey tools creatively
Web sites today give users a central role, creating an experience that is interactive, dynamic and immersive. There are many techniques to “Web 2.0″ that play an important role in this style, and surveys are one of the most commonly used. Surveys are generally easy to implement in a website and make users feel they are making an identifiable and lasting contribution. The survey tools are a way to make people feel that their voice is being heard, and to put their views in the context of a wider range of other people who use the site community.
Use legit survey sites to allow people to express something about them. There must be about business, but can play a key role in obtaining information about users of a site. A people like to express their views and aspects of your personality online, and therefore a survey is a way to give this experience while you get what could be invaluable information.Consider using survey tools visitors to ask their opinions on any topic.
It combines surveys with other media and technologies to create a rich and stimulating experience. People expect instant response from a web survey, and therefore you should present the results of a survey immediately after the information has been sent. Some creative and visually interesting ways of doing this include providing summaries of total responses through charts and graphs. There are many free tools tables using images and Flash animations, including Google and Open Flash Charts Charts (see references 1 and 2).
Includes surveys on issues relating to the pages of your site. You can include a survey on almost any page on the site, even if it is a simple vote. Relate the topic of your survey to the page of your site, making people feel your site has more than one function. If your site has a commercial purpose, make visitors feel they are part of a community thus be an effective marketing technique because you will show them how much you value their contribution.
Use surveys for the future development of your site. Think of them as an opportunity to get a glimpse of what people using your site want to see in the future. If you use tools for this purpose, be sure to act on the contribution that you receive, and make it known to people that their views have been put into action as he could. Modern websites can be similar to a group effort, where users are given a central role in the progress of web organizations.
In recent days, the expression ” accounting creative “has started to become part of the language book, making an impact on the economic, financial and managerial level. The phenomenon of creative accounting has been the result of the flexibility of certain rules which facilitates accounting manipulation, deception and misrepresentation of information .
This work tries to collect some generalities about creative accounting, which has been practiced by the vast majority of companies , especially those that list their shares on the Stock Exchange , in order to “make” their financial statements and make attractive to investors.
While the use of creative accounting in Venezuela has not come to light publicly or perhaps did not cause the scandal as in other countries, it is important to make clear that we are not exempt from this happening. There is a lack of information concerning the use of creative accounting in Venezuela through the audit firms and management consultants, basing his silence on ethical professional.
Companies have a purpose with respect to the counter, and is to respect their development within the company . That is, we should not impose it matters to put into question the morality of their profession and the counter must maintain the accuracy and integrity moral that should characterize their work within organizations .
Likewise, auditors and management consultants can consider reflect on the extent to which the accounts present a picture faithful, as a result of pressure from their customers regarding creative accounting and accounting users should be aware of possibilities for companies to handle the annual financial reports.
1 – The creative accounting. Definitions.
Creative accounting is primarily to take advantage of gaps in the legal regulations regarding the different choices in order to transform the accounting information presented in the financial statements of companies.
This term is used to describe the process by which Bookkeeper Northern Beaches and advisors use their knowledge of accounting standards for “make” the figures reflected in the accounts of the company , while fulfilling the principles of accounting. Thus, according to the criteria and other aspects of accounting are applied, the results can vary and be more favorable for organizations.
Enron, Worldcom and others are some cases of creative accounting (euphemism for fraud with numbers) that have appeared in recent times have been of great impact on the economy American, to the point that the markets have lost confidence in “generally accepted accounting principles,” the auditors, consultants and even analysts investment ; who recommend the purchase of this or that action , earn good commissions and leave in the lurch thousands of investors.
2 – Creative accounting versus the general ledger.
The general ledger has been considered discipline ancient through history has been characterized by a series of stimuli and responses that evolved measures the increased complexity of systems and economic and social requirements to meet.
The general ledger has two functions basic:
- Provide information on significant changes in equity .
- Study the causes that have led to these changes and determining a planning appropriate actions to take.
It is essential that the accountant is aware of the progress, both on the theory and its conceptualization, and with regard to the practical elements and processes research.
It is therefore of paramount importance to understand that the general ledger cash and plays a decisive role in the society and should not pursue goals independent.
The general accounts in addition to its function historically, it has become of importance in its role as a prognostic tool for controlling the economy and administration .
The demand for new areas is clear and strong, and the profession must necessarily direct their efforts to meet the yearnings and aspirations of society.
Control and information are the basic elements for the success of large organizations.
The General Ledger is part of a network of information, which counters need to expand their skills and perspectives to be able to face the change when it occurs.
The Committee on Terminology of the American Institute of Certified Public Accountants (AICPA) in the United States , proposed in 1941 that the general ledger is defined as the art of recording, classifying and summarizing in a significant manner and in terms of money, transactions and events or events that are at least in part, on character financial and interpret their results.
This process must be performed in accordance with standards and procedures of a general or specific nature, which are applied to the log of operations and the presentation of the figures in the financial statements and have called accounting principles generally accepted. Myob parramatta GAAP are based on Mexican GAAP bulletins published in the Commission of Accounting Principles of AC (MIPA) Mexican Institute of Public Accountants.
Likewise, if there are no particular rules or principles specifically named by the Mexican Institute of Public Accountants (MIPA), we will be guided by the pronouncements of the American Institute of Certified Public Accounting Standards Board (Standards Board Financial Accounting ), institutions that have the greatest authority in the United States Professional of America and is also recognized in most countries of America and are part of Europe , Asia and Oceania .
This is important to remember because in recent months we have seen through the media of communication , news of the bankruptcy of large American companies following the alteration of accounting principles, companies whose financial statements had an enviable financial position and after discovering certain “accounting gimmicks” later have become a financial scourge, which has expanded throughout the United States.
3 – Reasons for the use of creative accounting.
In recent times as a result of the crisis, which has affected financial companies to large international, creative accounting has become particularly relevant, casting doubt on the data presented, and the credibility of auditors and advisers.
Discussions on the reasons that led some companies to put into practice creative accounting, have focused primarily on the impact they can have on the decisions of investors in the stock market have since used “accounting tricks” to deceive investors.
Among the reasons why the directors of publicly held companies to try to manipulate the accounts through the use of creative accounting are the following:
- Companies usually prefer to reflect a stable trend in profit growth, instead of showing some volatile profits with series of dramatic ups and downs.
- You can help maintain or “increase” the price of the shares, thereby reducing the apparent levels of debt, and therefore, making the company seem exposed to risk less, as creating the appearance of a trend of increasing profit.
- If managers are engaged in international operations with the actions of your company, they can use creative accounting to delay the arrival of information to the market , taking the opportunity to benefit from inside information.
Ethically, the first of three give reasons set out above, are open to a discussion honest. The other two reasons ethically unacceptable, especially the last.
Sometimes, companies must make their records objectively accounting, but accounting legislation has certain gaps or ambiguities that arise when certain aspects of accounting. There are also many points of accounting among which you can choose as many or make provisions requiring the future, may be optimistic or pessimistic. This not to mention the desire of many companies to manipulate the data.
Therefore, accounting, as is currently regulated, does not reflect the reality reported, but “just follow the rules”, leading to annual accounts transformed into companies. This is due to the predominance of a legalistic view when developing accounting firms, ie, is prepared by applying the rules, regardless of reality.
Today, almost all companies’ accounts makeup “and rare is the company that has not been used in the past five years. The reasons exist to use this creative accounting are varied and extensive.
There is need to have an increase in the results, such as in banks , where despite the economic crisis, profits always increase over previous years.
Another set of reasons to use in creative accounting, applicable to all types of businesses, arises because these are subject to different types of rights and obligations in contract, based on the amounts reflected in the financial statements; for example:
- It is quite common that, in the case of contracts a restriction on the total amount of loans to be included, a company can get, calculated as a multiple of equity and total reserves.
- Some companies, such as services of public electricity and garbage collection, for example, are subject to the authority of a public regulatory body that establishes the maximum rates they can charge. If these companies reflect high profits, the supervisory body will respond by maintaining or freezing rates. Therefore, these companies are interested in choosing methods that tend to reduce financial accounting income.
- A model of direction with payments linked to profits or the share price of companies will make, if they are linked to the stock price, managers are motivated to produce accounts that will impress the bag. If the premium is linked to profit, managers try to adjust the amount of profit so that maximizes their income .
- When a branch, section or division of the company is subject to a profit sharing agreement, this may affect the preference for different accounting methods.
One reason perhaps most significant is the need to impress shareholders, manipulate the value of the shares and the compensation systems of management through the management and payment of dividends, demonstrate and highlight the anterior and posterior Directors of the company, handling banks for granting of credits , cheating the treasury or achieve the award of major concessions.
4 more common in creative accounting-transactions.
Analysts and researchers have made a compilation of the most common transactions that can be found recorded in the books of the company handled the criteria of creative accounting.
Some of these transactions are:
- Increase or decrease in expenses : Accounting standards provides some leeway regarding quantitation in a given period of certain expenses or income, as in the case of depreciation, the depreciation or activation of certain expenses such as the costs of research and development .
- Increase or reduction of income: In some cases you can delay the recognition of revenue, under principles such as prudence or the correlation of income and expenses.
- Increase or decrease in assets : The inventories are valued using various methods (FIFO, LIFO Weighted Average among others) so that the total amount may differ from the corresponding effects on the cost of sales and result. These changes affect the relationship between current assets and current liabilities, directly influencing the liquidity ratio.
- Increase or decrease in the reversers: Alterations to income or expenses, as stated above, affect the profit or loss and therefore reserves. Thus, the ratio of debt and equity with the corresponding effects on altered indicators such as debt or financial leverage.
- Increase or reduction of debts: For certain items, accounting rules allow the choice between various possibilities. For example, in Europe for pension funds is possible to regularize the existing debt in a period ranging, for most companies between 7 and 15 years. Therefore, if a company is interested in increasing their profit, for example, both as total delay regularizing existing debt permitted concept of pension plans. This practice also modifies the analysis of financial debt ratios, the independent financial or liquidity.
- Reclassification of assets or liabilities: In other cases there may be some leeway in determining whether an item is included in one category or another. For example, we can mention the case of certain items that can be accounted for in the fixed assets or inventory . This possibility can affect relationships between the various items and therefore the indexes to evaluate issues such as liquidity, inventory turnover, working capital, among others.
- Information in memory , in the report of management and the report of audit : There are sections or bodies in the memories and the management report which may include more or less information. This may lead to changes in how it appears from them. Regarding the audit report, in some cases can be expressed caveats or opinions so that searching for specific interpretation thereof.
- Presentation of information: Another option for creative accounting is provided by the criteria used for the presentation of information, which according to “make” used can form an opinion contrary to fact or according to the interests of the company.
5 - Techniques and methods used in the implementation of creative accounting.
There are several techniques for the implementation of creative accounting, it is the same situation that occurs if they wanted to pay fewer taxes within the law . Therefore, a company seeking to modify their results in the accounting rules seek those parts are not controlled, have an alternative treatment or other topics where we can be optimistic or pessimistic when making a forecast for the future.
Makeup when valuing inventories and how to reflect the provisions are also made; in the accounting for debt, exchange differences, off-balance sheet transactions, obligations or contingencies.
Other companies choose to creative accounting in the processes of consolidation; in the reclassification of assets and liabilities and assessing the gains and losses, including expenditures from reserves or estimates of revenues and expenses, among others.
Finally, the “mouth” of the figures is also used when preparing reports of annual reports of companies, management reports and audit.
In those countries where there have been scandals practice of creative accounting, they have shown the most used techniques of creative accounting.
A summary of these techniques is presented:
- Sometimes the existing legislation allows you to choose between different accounting methods for recording accounting transactions. For example, in some European countries, a company can choose from a policy sanitation development costs at the same time these occur and amortize them over the life of the project in question. The company may choose accounting policy that the preferred projected image.
- Some accounting records involving a large number of estimates, opinions and predictions. In some cases, as in the estimated useful lives of fixed assets to calculate depreciation, it is normal that these estimates are made internally in the company and the creative accountant has the opportunity or ability to be more or less cautious or optimistic estimation.
- Artificial transactions can be registered both to manipulate the amounts in the balance sheets, to shift profits between accounting periods. This is achieved by recording two or more related to a third transaction, usually a bank . For example, suppose the fix is selling an asset at a bank and then is hired under a lease for the remaining useful life (operation known as lease-back). The selling price of this operation can be above or below the current value of the asset, because the difference can be compensated by a higher or lower lease payments.
- In some cases accounting policies can be modified from one year to another. The principle of uniformity or consistency states that you can not change the financial accounting methods from one year to another, except in exceptional cases identified and justified in the memory or Accounting.
- “Boucher channels” of product completed or material premium. Ie persuade the customer to accept our product even if it is not needed and stored. Thus, although the sale is made to credit and the seller agrees to finance redundant inventories, profits are inflated. A variant of this is the practice of renting warehouses to store the product purchased by companies that are affiliates fictitious.
- Sell assets and not report them as extraordinary income but take them to operating income. This practice also the impression that is given is reduced cost administrative company with what seems to rise its efficiency .
- Increase profits with capital gains recorded by the pension funds of workers of enterprises managed by them.
- Inventing subsidiaries (“special purpose entities”) to hide debt and generate unrealistic profits.
- Make exchanges of raw materials or finished product with similar characteristics competitors, taking profits immediately the product of sales and amortizing the acquired in much broader terms.
It is obvious that this mess has revealed flaws in policy areas and oversight that allegedly prevent malpractice den and caused all kinds of recommendations by government agencies for further burocratizarlo, rather than make it more agile and efficient .
6 – The role of auditors and management consultants to creative accounting.
On 15 June this year was a black day for the firm Andersen, after nine days of deliberations, the jury convicted the Chicago auditor of a crime of obstruction of justice in the investigation of Enron.
The company faces a fine of $ 500,000 and a period of ” freedom guarded “but, above all, to the certainty of a suspension order by the Securities and Exchange Commission (SEC) of the United States. This has by law , prohibit the activity signatures of auditors who have committed a crime.
Andersen had to admit that now “any accounting firm may face a similar punishment for getting rid of documents , following standard procedures of the company. “
Every day onto the market evidence or suspicion of lapses in accounting practices that were unknown before or either ignored.
Also recently confirmed that the second telephone US WorldCom misled its shareholders and the general public for five consecutive quarters saying that 3,800 million dollars were spent investment of capital.
A regular on the discussions with the Americans ingredient when the Treaty was negotiated Free Trade in North America, was his arrogant critical about the lack of quality and transparency in accounting practices prevailing in Mexico , regardless of its many shortcomings.
“Principles generally accepted accounting professionals in the United States” became known by its acronym in English as US-GAAP, as the bright example for Mexican companies to make them worthy of even compared to American.
Turns out the scandal over the accounting practices of Enron, an energy company that was proudly the sixth largest in the United States, and the role played by his firm of auditors / financial advisors Andersen, opened the Pandora’s box that reveals the abysmal quality of public “accounting tricks” in the United States.
The problem stems from the need to display a behavior bright in generating immediate profits of companies to satisfy markets fix their attention on the performance with profits in increasingly shorter.
This need to look good to shareholders leads companies and their auditors / financial advisors to beautify your image to generate instant profits even such thing endangers the viability of companies in the medium and long term and prestige.
One of the problems identified is precisely the duality of role play accounting firms, Andersen not only but also its main competitors (Deloitte & Touche, Ernst & Young, KPMG, Price Waterhouse Coopers) to serve at the same time as auditors and financial advisors responsible for recommending how to boost profits from their customers.
The consequences of using this kind of creative accounting directly affect auditors, accountants and users. Thus, the discovery of these stains in the results of companies has tarnished the image of the accounting profession, as people come to ask what is the role of auditors and why this type of accounting is allowed. In addition users, creditors, the Administration Public may feel cheated.
The problem is that while auditors have a legalistic view of accounting and apply the rules without regard to reality, users have a realistic view.
7 – Keys to detect creative accounting practices.
There are several ways to easily detect this type of makeup as long as they are legal. For this we need to have the annual accounts of four or five years; see if there are extraordinary results and those of previous years to see if they have been makeup; analyze the audit report in order to check for changes in accounting policies or qualifications and whether the auditor has informed, and their influence on the final result.
In the same way, we must review the terms of depreciation of fixed assets and compare it with others in the industry to find out if depreciated over the same time periods and if they adopt policies aggressive or conservative.
It is also necessary to read those issued by senior management and see the rules used valuation Annual Report, verify the movements of reserves; Were any treatments or special authorizations and provisions that exist.
Analyze the key moments in the company, such as a departure from the Stock Exchange , the possibility of being sold, the change of auditor or senior management, can also be critical to detecting this kind of makeup.
These types of practices are considered legitimate, but it is a circumvention of the law, because the law is used to trick users. Is legitimate because the standards are used to develop accounting, but the data is manipulated in order to achieve the desired results.
Some companies use different types of accounting under economic periods in which they are located. That is, if the economy is in an expansionary phase and boom, companies tend to be conservative and care more about the audit. As the situation begins to worsen you opt for a less conservative accounting and when it comes to profits of low quality, the company is inclined to change any accounting method.
The mass creative accounting arrives when a deteriorating economy is given and, in times of recession, legal makeups are not enough and reaches the illegal fraud. In creative accounting we could say that “comply with the rules and criteria to try to change a conservative or aggressive accounting.”
It is impossible to limit abuses in this accounting method, although some of them. Reduce the permitted accounting principles, giving a single chance and establish standards to minimize the views, avoiding extraordinary results; may be some of the solutions to the problem.
However, these types of alternatives not within the plans of governments. It is no secret that government agencies in other countries, are the first to “make-up” their financial reports.
8 – Ways to reduce or moderate the practice of creative accounting.
There are many proposals to reduce the practice of creative accounting, among these proposals are the following:
- The field of choice of accounting methods can be reduced by decreasing the accounting principles permitted or specifying circumstances in which they apply each. Require consistency in the use of them and also helps a company to choose a method that achieves this desired image that year, you must use the same method in future circumstances where the result may be less favorable or perhaps the least desired.
- Abuse of the possibility that managers use their opinions can be controlled in two ways. One is to design rules that minimize the use of views and the other would be one in which the auditors exert a role in identifying dishonest estimates.
- Artificial transactions may be invoking the concept that this substance over form, where the economic substance rather than the legal form of the transactions, which determines its posting. Therefore the related transactions are accounted for as a whole.
- The timing of the extraordinary transactions is a matter reserved to management, however, the extent of their use can be limited by requiring regular assessments of off-balance so that the gains or losses from changes in value are identified in accounts each year, at the time they occur, instead of looking only at the end of the year when the asset is disposed in question.
We have seen that creative accounting is perceived as a feature of the approach to accounting, very flexible, with room for different opinions, rather than the continental European way, traditionally much more rigid, with very detailed rules.
9 – Creative accounting in Venezuela and its applicability.
In our country the possibility that some companies submit financial statements “massaged” figures according to their interests is not something that should be considered as a remote idea.
The sharp economic, social and political crisis, will each day booster and motivating factor for companies to carry out this dishonest practice in handling accounting transactions.
The firms of auditors and consultants are very zealous in the disclosure of customer information, reason why it is difficult to establish the application of creative accounting firms in Venezuela, since there are many practical problems to investigate and evaluate the use of creative accounting in our country; among these difficulties, we can mention the following:
- Decide whether the accounting procedures used by the company are the end result an honest effort to reflect the “true image” is either a deliberate manipulation to distort the information reflected in the accounts which presupposes a high degree of subjectivity.
- By its very nature , the practice of creative accounting involves elements of concealment and deception. This practice is not so evident to the naked eye in the accounts or results to be published.
- The practice of creative accounting is itself disingenuous. This means that the managers themselves will hardly be willing to admit that his own company “makeup” the financial statements, and it is very difficult to explain at length why they do or show to public light methods.
A particular case in which companies can apply creative accounting in Venezuela can be visualized by analyzing the principle of uniformity or consistency.
This principle states that the criteria used in the preparation of various financial statements to be consistent across years, to allow comparison.
Now this does not mean they can not be changes in the methods once adopted and implemented, but any change in the methodology that seeks sincerity in the results and figures in these balances can be performed.
But if the change alters these results or those figures in a significant amount, this fact should be recorded by a note in the financial statements and should reflect the effect represents the change in bolivars.
This ambiguity gives the company the possibility of applying the methods according to their interests while complying with generally accepted accounting principles. This is a clear example of creative accounting.
10 – Conclusions and recommendations.
As previously stated the practice of creative accounting is given by the intention to impress with some financial statements project a strong and sustained growth and steady climb.
The experience of other countries shows clearly the need for accounting standards that provide clear criteria, and unambiguous, if you want to reduce the chances of creative accounting.
Auditors may consider reflect on the extent to which the accounts present a true and fair view, as a result of pressure from their customers regarding creative accounting.
Likewise, auditors have the opportunity to observe closely and deeply enough to evaluate the behavior of a large number of companies, also have the technical ability to understand what are the tools of creative accounting that are being used and are also encouraged to identify and attempt to control the practice of creative accounting firms that audit.
Users of accounting should be aware of the possibilities for companies to handle the annual financial reports. Agencies that establish contracts with companies based on their accounting, such as credit institutions can introduce conditions on loans in relation to compliance with certain ratios of indebtedness information could consider include clauses in contracts that prevent possibility of “makeup” in the accounts.
You can limit this kind of abuse, but the national authorities who are obliged to fight for real.
And finally it is important to remember the high penalties that provide the laws for fraud in audits which should lead to think carefully when handling any result, and the obligation that we must uphold the moral and the good name of professional accounting.
Catacora Carpio, Fernando. Accounting systems and procedures. Caracas, MC Graw-Hill. Interamericana de Venezuela, SA 1996. 388 p.
Davila Galvan, Sergio. The Internal Audit to fraud .. Mexico, Accounting and Administrative Issues, SA 1980.
Espin, Antonio. Code of Ethics. ICPARD, arts workshops are graphics . November 2001
Giner García, B. The creative accounting. Double Entry, Number 21 March 1992.
Hargadon J. Bernard Jr., Accounting Principles. Caracas, Editorial Norma. 1984. 624 p.
Jenny, Ernst G. accounting fraud. Editorial Iberia, SA 5ta. Edition 1963.
Kohler, Eric L. Dictionary for Accountants. 4th Edition. Mexico, Typographical Union Hispano-Americana Publishing, Inc., 1979
Luque, Enrique. introduction to the study of accounting. 4th edition. Caracas. Editexto. 1984 Volume 1 p 260.
Red, LA Accounting Trends and creative accounting. Bulletin AECA. 36th 1993.
Creative Sheds for everyone
The awards ‘Shed of the Year’ in the UK have awarded the curious 2013
The most original huts are British
Sheds and galleons plying in the garden, the cabin of Dr Who two minutes from home, eco huts bicycle … Creativity comes to British homes and is awarded at the ‘Shed of the Year competition. Winners exude originality in the UK, where the industrial sheds are key in the lives of families.
CREATIVITY FROM A STAINLESS STEEL TRASH CAN REVIEW
Surfing the net one never ceases to be amazed by the efforts of others.Among items for recycling and forums infuundada discussion, I have encountered Basurama .
Basurama is the page of a festival garbage and recycling that has lasted more than four years in increasing activity. If you look at the page you will see that touch all issues from different perspectives, recycling workshops, short films, exhibitions, etc. Unfortunately the whole movement is concentrated in the Peninsula, but if you are lucky and you are traveling at this time, go to the page and date with all the activities.
And it equally hard to suits us all a shot of ecological awareness occasionally.
Creative ideas for homes
Home sweet home! I love this phrase because whenever I have long days at the office or travel weary, came to my house, I run to my room, I miss my bed and say with a sigh. But I must admit I am one of those people who get bored of always seeing the same thing and felt I want to buy bali Villa lately asking me out for a change in decor. So I started looking for ideas to give a different touch but yes, without spending a fortune and look what I found!
Walls to write:
I loved this idea because I always tell my children not to write on the walls, but I understand that sometimes you should get that artist within these walls and not have to worry about.
I love reading and my husband always laughs at me because it seems that the corners look younger ones to do so. Therefore, these window seats are great because you get a perfect light for reading, doing a crossword or whatever you prefer.
Walls color designs:
There is nothing more boring than a white wall! why these designs are delicious color. And if you paint it over the inside edge of the door of a different color, it will be really cool and you will achieve a perfect contrast in your room.
Printed in the bathroom:
Give a creative touch to your bathroom with a wall stamping one wall. Preferably, put it on the wall behind the toilet or mirror. I already did and it’s like your bathroom automatically became larger, because the pattern creates an illusion of spaciousness.
Put these ideas into practice and give your home decor that you need!
10 Creative pills health
Pills Creative is an initiative of introducing an artist or creator within an organization to find different answers to a particular challenge. It is short projects where four sessions are held during the two-year-long collaboration with the aim of providing methodologies and strategies or bring forth innovative ideas by working together.
The latest edition in Bilbao, held between May and July, has been focused on the health sector, with the participation of 10 public organizations, SMEs and associations, and 10 artists. Potenzmittel im vergleich worked with Colaborabora in the project ” This gives me vidilla: reinventing health and fitness habits in Bilbao, “a project initiated by Comarca Bilbao participation and who bring health facilities to citizens. As a result we have designed two actions, the promotion of healthy eating in restaurants working with the environment and performing circuits using exercise equipment in public parks.
In the case of collaboration between the Conde de Aresti Estate and architects of Pokemon, has created a blog platform where both staff and the inmates narrate their day to day in downtown, placing value on the skills and knowledge of the residents.The initial challenge was to update the look of the residence and visualize their services. Another collaboration was betweenMedical Management and Mikel Turquesa directed to provide a new implementation of health professionals developed by the company, while the University Hospital of Cruces and Pink Gorillas worked on the design of interventions that humanize areas pediatrics, pediatric surgery and pediatric cancer hospital.
Pills Creative is an initiative that is part of the project Unlikely Connections and has the support of the Basque Government, Adegi, Beaz, Ekintza Bilbao and San Sebastian 2016.
10 books to develop creativity
Boosting creativity is particularly important in any industry , the context in which innovative ideas are necessary to stay competitive. In this sense, true creativity requires the ability to open new paths to a world of unexpected possibilities.
Although some people have more natural talent than others, all can enhance this feature and be more creative. In this direction, we present a list of 10 books and ebooks to develop creativity , published by the blog RRHHDigital :
1. “Creativity and innovation” by John Warner.
This book is a guide to training mode that helps to interpret in detail the results of the questionnaire must be done individually or in groups. The first section gives the coach the key guidelines for organizing a day of work or shop around this skill. The second part analyzes the twelve indicators of each competency, providing very specific suggestions for improvement for each indicator. The third section gives guidelines to develop your plan of action regarding the powers even to the items or indicators chosen ones.
Interested? You can buy it from here .
2. “Creativity: 62 exercises to develop the mind,” by Edward de Bono.
The author is an expert in creativity worldwide. His method has been made mandatory in the education system of many countries, such as Venezuela, and has been implemented in schools in Canada, the US, China and Russia. He also is a consultant to some of the biggest companies in the world. In this book, there are 62 games that encourage creativity and lateral thinking.
Interested? You can buy it from here .
3. “Incremente Su Poder Mental” by Philip Carter and Ken Russell.
Despite the enormous capacity of the human brain, we only use 2% of our potential brainpower. In this book designed for people between 18 and 80 years, there are complete tests designed to exercise your brain. Each chapter is devoted to exercise part of the brain so it can easily be used as a book of hobbies, but at the same long will you be exercising your brain.
Interested? You can buy it from here .
4. “Liberating Theory of Intelligence: Strategies for training mental ability and creativity,” Celso Antunes.
The author discusses in this book the main capabilities of the human being: language, imagination, spatial and temporal sense, touch, taste, smell, hearing, body movements, thoughts and emotions. For each suggested exercises that take you to full mastery of these skills.
Interested? You can buy it from here .
5. “the fault in our stars book pdf” by Michael Michalko.
Michael Michalko has analyzed over a hundred great thinkers from Leonardo da Vinci to Walt Disney, Pablo Picasso, Thomas Edison, Charles Darwin, etc. This book explains how to get ideas to be much more creative.
Interested? You can buy it from here .
6. “The creativity and new technologies in modern organizations” by Francisco Menchén.
In pre-industrial society the wealth of a country depended on natural resources, while in the industrial period was based on the manufactured capital. However, in today’s society are the sources of wealth of imagination, knowledge and human capital. Menchén Francisco, tireless researcher, thought, with confidence, to combine these three axes, applying them to modern organizations.
Interested? You can buy it from here .
7. “Practice Creativity” by Todd Henry.
For the author is essential in our routine to generate spaces for the creative process, rather than waiting to seep between the cracks of a hectic work schedule. Creativity practice offers a practical way for the reader to discover their own personal creative rhythm.
Interested? You can buy it from here .
8. “The idea factory !: Creativity and Strategy in a Diverse World”, by John Daniel Correa Salazar.
Here the ability to read between the lines in order to penetrate a little beyond the surface is raised, and forget that the obvious is obvious to improve the reading of certain information which is often present before our eyes naked and, for some reason, we refuse to see.
Interested? You can buy it from here .
9. “The Ten Faces of Innovation: Strategy for excellent creativity” by Tom Kelley.
Innovation is the lifeblood of any company, the fuel that keeps up an organization in a very difficult market. However, by its very nature is very difficult to plan it, quantify it and make it available through the training. In this book, Tom Kelley, general manager and brother of the founder of IDEO, explains how.
Interested? You can buy it from here .
10. “101 ways to generate ideas and stimulate creativity,” Timothy Foster.
All the methods taught in this book are authentic, are based on real experiences and they have paid many times and in countless different situations.
Interested? You can buy it from here .
Divergent by Novel by Veronica Roth: Divergent PDF book is one of the best books for teens to develop creativity.
Do you know other books? We invite you to add it to our comments section
‘Creative’ can come to receive mental health treatment
Researchers in Health Zoned have shown that people who work in professions that require more creativity are also the most frequently receive mental health treatment.
The study says that there is a particularly clear connection between being a writer andschizophrenia. In addition, dancers, photographers and scientific researchers are more likely to have bipolar disorder.
Added to this is that in general, people with jobs that require extra dose of creativity are more prone to anxiety and depression. And among the geniuses, whether artistic or scientific branch, 50% more suicides are committed than in the general population.
Art and creativity with recycled computer parts
Horse robot Ann Smith (more on Burrow Burrow )
Spain produces about 42,000 tonnes of computer waste per year (1). Recycling of computers is necessary. One way to take advantage of leftover pieces of your PC is to unleash your creativity.
You can see a few examples, the less surprising in Dark roasted blend: Cool art from everyday objects like computer ntn ball bearing and fans.
If you are very “hands” until you can make a car (well, at least tune it )
12 mobile apps for creative professionals
The technology today is also our duty to develop our creative capacity with lots of mobile applications for ANDROID or iOS devices among others.
Some of these PPPs can help us to generate ideas, structure them, make decisions, get advice or improve our creative vision of things.
The advantages of using these Apps are limitless, allowing us to work anywhere creativity.
I have been researching a bit and I have selected some Apps that can help in your creative process or to train them and enhance your creativity with any everyday situation.
It is a lightweight application templates to get good results with photographic perched.
If you ever have a lack of ideas, if you get stuck on creativity or just need some advice for photographing people, you can use “Posing App” how template for perching. Many professional photographers use this technique before a session and during image capture.
With this application you will avoid discussions that stance is most appropriate for each situation
The result is very productive and will gain more confidence in your sessions.
Application in English ideal for those who are beginning
charges € 2.29
It’s an APP for mobile app marketing pretty good for learning to enhance creativity, with great tips and interesting resources. Publisher’s description: Ironically, most people, when they need their creativity, often in an emotional state that makes it difficult to access to it. The fear and tensions tend to adversely affect parts of the brain in which we rely to achieve creativity to solve problems.
Set a clear, accurate, and vital goal, is one of the best remedies to exploit our creativity.
Totally Free Full Course and
Other information: http://www.librotecstar.com
This free Android APP is a kind of coaching manual where can consult creative visualization techniques, tips, warnings, and inspirational quotes that motivate you.
Creative visualization is a very powerful process and little known. But if you learn to use it can achieve what you want.
Thought is energy, especially the thought focused and full of emotional energy.
The thoughts change the energy balance around and foster changes in our environment.
The Creative Visualization is a technique that teaches to use their imagination to visualize specific facts or situations that may occur in our life and allows you to open a door for encouraging their realization.
Try this technique and increase your success stories.
It is a mind mapping tool that turns your Android phone or tablet into a canvas where your ideas, make a collection and promote the exchange of ideas, and the final structuring creative processes.
The free version comes with basic features but with powerful mind mapping templates.
It’s a free app that lets us draw our minds with pictures, text and drawing in an infinite board where have moments of genuine creative expansion.
It is very intuitive and allows us to have at the end of a canvas on which expose our ideas by way of introduction.
It’s a fast, free Android application of mind maps to generate lists of how to do things, take up your tasks, implement and plan routes and more.
. If you are not familiar with mind mapping software, no topic
is very similar to a Wikipedia page.
Powered by a simple principle: everything has a hierarchy as a pyramid of blocks.
When you start the application you are presented with a default hierarchy
is thus possible to generate new levels of the pyramid indefinitely, creating linked lists levels earrings, mind maps and more.
You can save, load and delete pyramids at any time.
It is an application for very visual and easy to use mind maps where you can organize your ideas in color
exists versione free and paid.
Images can be ordered with the seven colors of the rainbow for each subject. The ideas can be viewed in three ways iris arc -. “Circle”, “apple” or “list”
can also be used as a simple mind map.
Simple App to catalog and record in a database and materialize your ideas more easily. ‘s description: Materialize your ideas easily. Ideamer Android is an easy way to realize and remember your most brilliant ideas anywhere using your mobile device. Once you realize that your new idea is wonderful, you can gather with ease using the simple application forms.
This android application is similar to using the original story cubes that serve to generate spontaneous ideas and link stories, although the version that works properly is the payment.
Allows us to have the dice anywhere.
The game consists of 9 cubes with 54 images, with which you can get more than 10 million combinations of possible stories.
Forms of play:
• Play solitaire as’ creative Sudoku “to stimulate your imagination.
• A creative way to practice a second language
• Involve children in stories to help with literacy skills.
• Rap, write, compose, draw, make … just improvise
• Overcoming Writer’s Block
• Generate colorful characters for your RPG
And all the ways you can think of.
PAYMENT € 1.73
A free App similar to the Story Cubes that serves to almost all android.
. Generate new ideas by combining random words grouped into categories
Add your own words or categories.
Block specific words and generate ideas around them. Submit your idea, save and send your list of ideas.
It is an easy to use and free application for android system used to solve problems in a structured way using the famous technique of the six thinking hats.
It is a very useful android app which helps with generating ideas around a word problem.
It is an application of sophisticated random entries that promotes lateral thinking that moves beyond the established patterns of thinking and encourages creative thinking.
* Requires Adobe AIR to be installed
For IOS in the Apple Store we can find many other Apps also useful such as Idea Stimulator, generator Idea, The brainstormer, Think bits … etc
Dining apps for tablets and mobile devices is continuously growing, so if you know any interesting app to help us work our creativity, I encourage you to share it with us in the blog.Tell us your experiences.